Developing an attractive, engaging, and profitable website can take much time and testing. While the dream is to hit live and then generate instant sales, the chances of this happening are slim.
Rather than keeping your fingers crossed that customers find your landing pages and buy your products, look for ways to improve your site to increase the likelihood of turning a visitor into a customer. Read these five tips to increase your website sales.
1. Less is More on a Homepage
Many businesses believe they need to showcase their many products on their homepage; however, it could harm your website engagement and sales. If many people click away from your site, your high bounce rate will lead to Google punishing your business in the search engines, which will decrease web traffic.
Less is more on a homepage. Rather than stuffing it with your many items for sale, showcase fewer products and feature compelling product descriptions. It will allow you to shine a spotlight on your best products and encourage visitors to explore your site.
2. Encourage Sales with Attractive Product Photos
Convince a visitor to buy from your brand by incorporating high-quality product photos onto your site. Don’t settle for a smartphone shot of your goods and hire a photographer to take stunning images that will encourage people to add an item into their cart.
You also must ensure the product photos are the correct size for your site’s layout, and you can optimize them using the Shopify image resizer. Of course, striking shots must be complemented with engaging product descriptions, and you could encourage trust by adding impartial reviews or testimonials onto your landing pages.
3. Create a Sense of Urgency
Create a sense of urgency on your website by running time-sensitive offers, selling limited-edition goods, or advertising a product that has low stock levels. It could encourage a customer to make an immediate order instead of mulling over a purchase and forgetting about an item in their shopping cart. Also, don’t forget to advertise the many deals on social media to drive traffic to your website.
4. Capture Visitors’ Email Addresses
Capturing your visitors’ email addresses will allow you to engage them at a later date, even if they have failed to place an order on your website. Give them a reason to submit their email into a pop-up form by:
- Offering a discount on their first order
- Providing a digital download
- Sending a free demonstration
Once you have captured their email address, you could send helpful content, exclusive deals, and product discounts to their inbox, which could result in a subscriber placing an order. It can be a clever tactic for growing revenue, as email marketing is reportedly 40% more effective at securing customers compared to Facebook and Twitter combined.
5. Feature Trust Signals
Customers are often reluctant to buy from brands they don’t know. If they’re unfamiliar with your company, they might be tempted to click away from your site and pay a little extra at a more recognizable brand.
Don’t allow poor brand awareness to stand in the way of your company’s profitability and feature trust signals on your website. For example, you should prominently display logos to prove your site has Verified by VISA status or is VeriSign Secured. You could also feature McAfee Secured or Norton certification.
Written by Danny Abramov.
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