“The other CBD is just so popular at this point that it just kind of overwhelms our brand”
A Christian bookstore in the U.S. has been forced to adopt a name change thanks to the ever-expanding popularity of CBD. Christian Book Distributors, known by the initials CBD since its inception in 1978, has not benefited from the cannabinoid craze.
Owner Ray Hendrickson says phones at the company’s 1-800-CHRISTIAN hotline have been ringing off the hook. But instead of requesting bibles, callers are trying to find CBD products or, more confusingly, looking to check the status of orders for CBD products made via cannabis companies.
“A person may call up and say, ‘Hey, I’m looking for my order,’” Hendrickson told the New York Times (NYT). “It’s like, ‘What did you order? Oh, I ordered gummies. You don’t have the right company.’”
The popularity of cannabidiol, better known as CBD, a psychoactive but non-intoxicating compound form the cannabis plant purported to have analgesic, anti-inflammatory and mood-boosting properties, had exploded in North America in recent years. It was further boosted by the passing of the 2018 Farm Bill which allowed the cultivation of hemp and removed CBD from the list of controlled substances.
Further complicating things is Henderson’s ownership of CBD.com. Although it is immediately clear upon visiting that the site has nothing to do with cannabinoid products, the company’s name has now been changed to Christianbook.
“The problem is the other CBD is just so popular at this point that it just kind of overwhelms our brand,” Hendrickson told NYT.
Purchasers of CBD products are advised to contact the point of sale with questions and concerns, as opposed to distributors of religious materials.
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Written by Emma Spears