Amazon.com, Inc.’s (NASDAQ: AMZN) Amazon Web Services has announced that Jack in the Box, Inc. (NASDAQ: JACK) is utilizing its infrastructure on AWS. Jack in the Box has selected AWS as it has proven expertise in supporting the restaurant and hospitality industry through its set of cloud service and scalable infrastructure. This allows the company to improve its operational efficiency throughout the business. Jack in the Box plans to utilize data harnessed to predict customer traffic and optimize service time and food costs.
“As one of the nation’s first hamburger chains, we pride ourselves on being a leader in fast food innovation, offering customers creative new menu items and the ability to customize their meals. By using AWS’s full portfolio of cloud services, we can continue to innovate new customer experiences while providing valuable information to our franchisees to help them operate more efficiently,” said Drew Martin, Chief Information Officer, Jack in the Box. “AWS gives us the ability to be a more flexible, resilient, and data-driven organization, which is essential for our business to understand and adjust to the impacts of challenges such as COVID-19, flexibly scaling and contracting our resources to optimize how we operate.”
“Jack in the Box has been delighting restaurant goers for nearly 70 years. Now, with AWS’s proven infrastructure and deep portfolio of services powering their IT operations, they are able to expand their use of digital channels like online ordering and delivery apps to continue earning the loyalty of future generations,” said Greg Pearson, Vice President, Worldwide Commercial Sales at Amazon Web Services, Inc. “By going all-in on AWS, Jack in the Box can spend most of their time innovating versus having to navigate multiple platforms, giving the company and its restaurant franchise owners the ability to understand their customers better and anticipate their needs, while also providing the scale and flexibility to quickly respond to changing business operating conditions.”
Written by Nikita Medvedev.
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