The money being spent on digital advertising is rising every year, with the current digital advertising market valued at $500 billion (and growing). The potential to make money in this market is staggering – Just look at Google. In 2019, Google’s ad revenue amounted to almost 134.81 billion US dollars.
There’s a serious need for marketing tools that not only provide superior monetization and conversion rates but automation and analytics as well.
This is a problem that Zoomd Technologies is prepared to solve.
Zoomd started out as a free site search for publishers (a feature that Google recently shut down, leaving a void to be filled) in 2012. Five years later, they merged with Moblin, a mobile user acquisition platform, to provide a unified platform that offered two solutions: a site search for publishers, and targeted user acquisition for advertisers.
Their customizable search engine records user preferences and most-searched content to reach an enhanced understanding of visitor intent, driving user engagement.
The mobile user acquisition solution applies this information in context to deliver personalized ads, offers, and relevant messaging, which gives them a unique edge over competitors. Their centric management platform automates and executes campaign management decisions – This allows their clients to set their own specific goals and run campaigns on all channels, saving them time and money.
Because of these unique features, Zoomd has snagged top-tier clients like McDonald’s, Poker Stars, Grammarly, Tik Tok, and Accor Hotels.
We believe ZOMD’s current share price represents a unique buying opportunity. The Company has grown revenues from US$4.7M in 2017 to US$27.1M in 2019 both organically and through M&A. They sit on a strong cash balance with no long-term debt, a diversified client based with customer retention rates above 80%, and will be launching a tiered subscription-based service model by the end of 2020.
Interested in learning more about Zoomd? Download their investor deck below.