Nathaniel Rateliff and The Night Sweats join the cannabiz, finding a home under Willie’s Reserve
The Denver-based soul-revival band, Nathaniel Rateliff & The Night Sweats, has joined the cannabis industry, lending its name to Willie’s Reserve-branded vape pens and distillate cartridges.
The “Nightstache Collection” is scheduled to debut in Colorado, with availability expected to later unroll in the rest of the U.S. That delay will allow band members to connect with local farmers before adding more products.
Willie’s Reserve, the cannabis brand from iconic singer-songwriter Willie Nelson, produces vape pens in the U.S. Cartridges are made with “full flower extract that preserves the rich, natural cherry flavour of the strain for a positive cerebral high that mellows the body and brings contentment to the mind,” reports Willie’s Reserve.
The story goes that the band struck up a friendship with Nelson several years ago at Farm Aid, as reported by KUNC Radio. They have worked with Nelson since then to draw attention to the positive impacts of cannabis legalization on local economies, as well as opportunities in agriculture.
“(Willie) met the guys at Farm Aid 2016, which was their first year playing that event, and that day was all a conversation about agriculture. And nothing has energized agriculture in America like the legalization of cannabis,” Elizabeth Hogan, co-founder of GCH Inc., the parent company of Willie’s Reserve, told the Denver Post. “We are such fans of what those guys are doing in the world,” Hogan said. “It’s impressive that this band on the big rise is taking the time and effort to have those conversations.”
Lead singer Nathaniel Rateliff shared in an Op-Ed for Westworld why the band chose to join Willie’s Reserve. Rateliff said the band was drawn to Nelson’s dedication to cannabis growers and community involvements.
Both Nelson and Rateliff grew up in small towns in Missouri where harmful drug use took a toll on the community, making them both advocates for legalization and harm reduction.
Rateliff noted that the band is dedicated to making local products and supporting their Colorado community, and that Willie’s reserve allowed for emphasis on cultivation.
“Our hope is that these cannabis products will provide enjoyment for many, as well as relief to those patients who need it most. We will advocate for a more diverse, equitable and inclusive industry, along with bringing restorative justice for those who continue to be imprisoned for activities that are no longer crimes,” he added.
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Written by Ashley Keenan